Ferrari has extended a lucrative sponsorship deal with tobacco giant Philip Morris. The tobacco manufacturer has been working with Ferrari for more than forty years, and their cigarette brand Marlboro has been the team’s main sponsor since 1997. Their logo was last seen on race cars at the 2007 Chinese Grand Prix and was later banned due to a tobacco ban. products to remove. But the red-and-white combination, reminiscent of a box of Marlboro cigarettes, is still visible on race cars today. Philip Morris is the only tobacco product manufacturer still engaged in Formula One, as despite the ban on direct advertising, it still successfully promotes its products in some areas. Marlboro appeared in Formula One as early as 1972, when they performed as
The McLaren team will break a long tradition this season, as their title car will no longer feature the famous MP4 designation, which has been in use since Ron Dennis took over McLaren in 1981. Dennis, who said goodbye to running the company, which also includes a Formula One team, at the end of last season, took over the team with the help of tobacco sponsor Marlbor, and he himself previously led Project Four Racing. In connection with this, he added the MP4 label to the Formula One race car, which is a combination of both, ie the Marlboro Project Four. The first race car with the MP4 mark hit the track in the 1981 season and was driven by John Watson at the Grand Prix of Argentina, and the use of the mark continued until last season and the MP4-31 race car. From this year on, the chassis of the race cars will be marked with the MCL label, so be it
Tobacco giant Philip Morris, owner of the Marlboro brand, has quietly extended his contract with the Ferrari team. Bloomberg reports that the collaboration, which can only be seen in the form of a logo on the team's website and not on the race cars (except for the red and white square, which resembles a box of Marbloro cigarettes), will continue for at least three years, and Philip Morris thus remaining the only "tobacco" sponsor in Formula One, although public advertising of tobacco products has not been allowed since 2011. Cooperation between the brands dates back to the 140s, and Ferrari's budget will be strengthened by an additional XNUMX million euros. The current boss of the team, Maurizio Arrivabene, came to the team from Maranello straight from Philip Morris.
Learn more about cookies and privacy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may be necessary for the website to function and is used to collect personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.