Formula One also unveiled a new logo after the final race of this season. This was shown to the public immediately after the cups were awarded. “The old logo was very iconic, but we want something more in the future,” said Formula One Marketing Director Ellie Norman at the presentation. "The new logo was inspired by what we learned from our spectators and brings together the associations that viewers want in connection with this sport. The shape is reminiscent of the shape of a race car, but it is two race cars that cross the finish line together at the same time The new logo allows us more flexibility and versatility in the age of mobile devices and digital media.