BMW i begins the era of electric mobility in Slovenia
The BMW i brand has officially entered the Slovenian market, indicating the mobility guidelines of the future. The BMW i is a symbol for purebred automotive concepts, sustainability throughout the value chain, additional mobile services and a fresh definition of premium based on sustainable development. The first BMW i showroom was opened in Ljubljana's BTC in the Crystal Palace, which will be run by an authorized BMW i dealer and repairer Avto Aktiv. Lothar Schupet, CEO of BMW Group Slovenia, said at the launch of the BMW i brand: “BMW i represents a comprehensive approach to sustainable, zero-emission mobility. With the launch of the brand and both models, the BMW i3 and the BMW i8 market, we are beginning a new era of electric mobility in Slovenia as well. With BMW i, we are offering solutions for the future today. ”At yesterday's official press conference