BMW i begins the era of electric mobility in Slovenia

The BMW i brand has officially entered the Slovenian market, indicating the mobility guidelines of the future. The BMW i is a symbol for purebred automotive concepts, sustainability throughout the value chain, additional mobile services and a fresh definition of premium based on sustainable development. The first BMW i showroom was opened in Ljubljana's BTC in the Crystal Palace, which will be run by an authorized BMW i dealer and repairer Avto Aktiv.

Lothar Schupet, CEO of BMW Group Slovenia, said at the launch of the BMW i brand: “BMW i represents a comprehensive approach to sustainable, zero-emission mobility. With the launch of the brand and both models, the BMW i3 and the BMW i8 market, we are beginning a new era of electric mobility in Slovenia as well. With BMW i, we offer solutions for the future today. ”

At yesterday's press conference on the occasion of the official launch of the BMW i brand in Slovenia, the BMW i brand was presented by Daniel Gamber, project manager at the BMW i brand. In his presentation, Gamber highlighted global trends that confirm that electromobility is not only attractive but also a logical path for the future. Trends suggest that by 2030, more than 60% of the world's population will live in cities, there will be an increase in traffic density in urban environments, greater social and environmental responsibility among people, and stricter regulation of emissions.

Gamber highlighted the interesting findings: “The environment is changing, but we at the BMW Group have the right strategy for the future. The visionary BMW i3 and BMW i8 are the result of many years of research and innovative approaches to the development of new technologies. The vehicles represent visionary knowledge and technology in terms of efficiency, driving dynamics, technological innovation and design. "

BMW and showroom in the Crystal Palace
The first BMW i showroom was officially opened yesterday on the ground floor of the Crystal Palace in Ljubljana's BTC. The official BMW i sales representative and authorized service partner is Avto Aktiv. At the BMW i showroom in Ljubljana, customers will be greeted by friendly and professionally trained staff who will offer an attractive product presentation and present the latest products from the aftermarket and BMW i Lifestyle collection. They will offer customers a test drive, affordable financial solutions and flexible mobility solutions. They will choose an individual approach for each customer, which will make the BMW i experience special.

BMW i
The BMW i is committed to creating innovative vehicles and mobile services with a premium character that focuses on sustainable development. As the world's leading manufacturer of premium cars, the BMW Group plays an active and visible role in shaping the current and future face of personal mobility. The BMW Group's commitment to sustainability is embedded in corporate strategy and is considered one of the essential principles that is enforced throughout the company's value chain - as independent studies have consistently shown.

The BMW Group's EfficientDynamics strategy, on the one hand, follows the constant evolution of technology aimed at continuously reducing fuel consumption and emissions, while focusing on other revolutionary vehicle and powertrain concepts on the other. The electric motor, powertrain electronics and lithium-ion battery developed by the BMW Group for the BMW i3 are examples of BMW eDrive technology. The BMW eDrive label encompasses all BMW concepts, which deliver an exclusively electric, emission-free driving style and thus represent a new pillar of the EfficientDynamics range.

The BMW i embodies an integrated approach with a tendency to strike the right balance between individual needs and the demands of global mobility.

Designed from the start for electric mobility - the BMW i3
The BMW i3 is an uncompromising and attractive solution to the current and future needs of personal mobility in urban environments. It is the first premium car in the world to be geared towards electric-only driving - and thus no emissions. The specially developed LifeDrive architecture, the BMW eDrive drive technology, the distinctive rear-wheel drive and the revolutionary lightweight construction concept emphasize the balance between driving pleasure, range and weight.

The revolution in sports cars - the BMW i8
The BMW i8 is the most advanced sports car and the first plug-in hybrid vehicle within the BMW Group. This is a vehicle with a 2 + 2 seating configuration, which is full of visionary design and intelligent engineering of light construction. As a plug-in hybrid vehicle, the BMW i8 combines the advantages of innovative electric drive with the latest internal combustion technology. This results in an incredible driving experience that delivers the dynamics of a sports car (0 - 100 km / h in 4,4 seconds) together with fuel consumption and emissions at the level of a small city vehicle (2,1 l / 100km / 49 g CO2 / km) . This means not only fully electric zero-emission city driving but also sporty performance on intercity routes. The athletic personality of the revolutionary sports car is more than evident in the design: the proportions of a classic sports car, the spectacular scissor doors, the clean, minimalist lines and the low silhouette imbued with a strong, dynamic shape. The sporty character of the exterior of the BMW i8 makes a smooth transition to the interior, which is designed with a distinct focus on the future.

Numerous awards for the BMW i3 and BMW i8
Ever since its launch, the BMW i3 and BMW i8 have been favorites of various critics as they have received many important awards. Among other things, the BMW i3 was crowned with the title of World Green Car of the Year and the World Car Design of the Year award. The BMW i8 received the most votes for the car of the year from the cult British magazine "Top Gear". In its assessment, the magazine states that "the BMW i8 represents a milestone in automotive history and magnificently announces an exciting and bright future." The vehicles also received the “Red Dot” award, and the BMW i8 was also recognized by the iF Industrie Forum Design eV with the “iF product design award 2014” for the most innovative style. The BMW i3 won two first places as the best electric car made of lightweight materials in the competition for the “Green Mobility Trophy” under the auspices of the magazine “Auto Zeitung”. The BMW i8, however, received the most votes in the category of best hybrid car.

Prices for the Slovenian market
The BMW i3 will be available in Slovenia from € 36.550; the vehicle will also be available as an option with an engine to extend the range from € 41.200. Price for the BMW i8 starts at € 136.800.